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The Marketing Automation

Playbook

Using a full-featured marketing automation platform (MAP) for generic campaigns is like driving a Ferrari to the corner grocery store. Sure, you’ll get there, but you’ve barely even scratched the surface of what it can really do for you. With the ability to set up complex behavior-based workflows, manage campaigns, and track discrete activities across multiple channels, your MAP can help you market smarter. You just need to know how.
Fear not, brave marketer. This playbook is designed to give hands-on guidance about how you can get more from your marketing automation system.

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